MTR- THE FOOD PEOPLE

MTR- THE FOOD PEOPLE


(When you visit Bangalore you will not miss Mavalli Tiffin Room near Lal Baug. The first time I visited this place was way back in 1960s. It was and it is still famous for its Rava Idlis. You have to wait for more than half to one hour to get a place there. Its growth is remarkable. They maintain the same standards even to day though generation has passed. )


MTR is a shining example of how people are successful in odd jobs. Through out in India and abroad MTR means food products, ready to eat foodstuff, instant foods etc. I know these people and the younger generation that are manning this company for the past 45-years. One Chan Sheriff took me to this hotel at Bangalore. He also ordered Rava Idlis –famous and specialty of this hotel. I was very much impressed with spotlessly clean hotel and the waiters who are very kind and active.

They specially bake the Rava paste, which contains ingredients like pepper, coriander leaves, green chilies, coconut pieces etc. Plenty of side dishes are also served with the main item like Chutney Powder, ghee, Chutney and specially prepared sambar. All tables order only Rava Idli- such is the taste and the stuff. No wonder MTR-means
Rava Idli. It is not only this item this hotel is famed for but also the personal care they take in serving delicious foods to the taste of Clients. I was told once they were supplying Coffee in Silver Tumbler.


The growth of this undertaking is phenomenal. They understood that it is not only the
hotel that can attract Clients but the House- Wives should be attracted. They wanted to make their work easy by supplying them ready to cook items. Initially they introduced Gulab Jamoon Mix. This found immediate response from all homes. Sweet Preparation is little bit time consuming and also to get the correct taste you have to try several recipes.

When Guests are invited invariably our custom is to serve sweet item first. MTR- Gulab Jamoon Mix found to come to the help of housewives. Thus started the ready Mix items. Tamarind Rice, Channa-Masala, Kari Powder, Sambar Powder, Mysore Rasam Powder and so on occupied in all Provision Shops and departmental stores through out India and also in USA.


MTR- started in 50s, as a moderate Tiffen Center now is famous for its food products.
Recently they hit upon the idea of ready Ice Cream kiosks- to supply at incredibly low price of Rs.5/- per cup. They designed the machines for this and you can see these machines in every city in India.They not only supply the machine and products but also impart training to young and needy persons in preparing ice creams.

Many people are gainfully employed and earn decent return. What is the secret behind the success of people like MTR, Kamat Group of Hotels and similar brands? It is their ways of understanding the Clients tastes and offer effective solutions to reduce the time and energy. Every thing is going fast in the present day environment. The Housewife is burdened with sending the children to School-with something to eat. Next She has to lookafter her husband. The core starts from morning 5.30 AM to night 10.PM. She gets tired. Any relief given to her is welcome to her.

Here MTR and other companies come to the relief of these people. No wonder then, they are popular. Saravana Bhavans, Shanti Sagars, Kamats, MTRs are and innumerable Fast Food Kiosks serve that section of Society where both husband and wife are employed and where people want change.


Analysis:


Fast Food is becoming the order of the day in all metropolitans cites. The School timing, Office timing etc make Fast Food Centers a necessity but important part of middle income group These kiosks not only supply tiffin but also used as outlet for fast food products. Many people are gainfully engaged in this line.


· Clean healthy stuff.
· Conducive environment.
· Quick and fast service.
· Client taste fully respected.